A friend who hasn’t done much photography in a while asked me last week, “Do you tone photos for exporting to screen, or do people still worry about color separations and paper stocks?” Although the latter are certainly important when printing images, I think most people now export images to be viewed on social media sites such as Facebook, Twitter, Instagram, Flickr, and the like. The thing is, Lightroom on the desktop hasn’t really clued in to this reality. You can’t just share directly from Lightroom to Instagram, for example.
Partly that’s due to limitations by the sites themselves; Facebook turned off all of its hooks for sharing directly to the service, for instance. So it’s still up to us to create files that can be shared and that look good on the sites.
In my latest article for CreativePro, I outline how to do that in Lightroom CC and Lightroom Classic. The first is pretty basic, while the second includes options for creating presets that output files of the right dimensions automatically.
Read the article here: How to Share Photos to Social Media Sites from Lightroom.
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