Apple Ad about iPad Filmmaking Shot Using an iPad Air 2

Apple introduced a new commercial during the Oscars that touts the iPad as a video capture and editing platform. A voiceover by Martin Scorcese talks about being creative in a practical, this-is-work way.

I never like the inspirational value of that phrase. Dreaming is a way of trivializing the process, the obsession that carries you through the failure as well as the successes which could be harder to get through…

Painters, dancers, writers, filmmakers, it’s the same for all of you, all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue.

According to Mashable, the ad was also shot using an iPad Air 2. The students in the commercial employ a lot of other gear such as dollies and mounts, but all the footage is captured using the iPad.

People mock the iPad as a photography tool (I had this conversation with some friends just yesterday, in fact), but more and more people are ignoring that bias and using them for photos and video. The large screen of an iPad is a great viewfinder for capturing video, and the latest iPad can record 30 fps 1080p HD video.

Even if the students eventually graduate up to much more expensive RED cameras or other gear, they’re still cutting their teeth using iPads and iPhones. We might look back at this era and see the iPad as the equivalent to 16mm handheld cameras used a generation ago to hone the talents of filmmakers like Scorsese, Spielberg, Lucas, and countless others.

iPad and iPhone Video(Interested in iOS filmmaking? I go into plenty of detail about how to shoot and edit video using Apple devices in my book iPad and iPhone Video: Film, Edit, and Share the Apple Way!)

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