Tag: filmmaking


Apple Ad about iPad Filmmaking Shot Using an iPad Air 2

Apple introduced a new commercial during the Oscars that touts the iPad as a video capture and editing platform. A voiceover by Martin Scorcese talks about being creative in a practical, this-is-work way. I never like the inspirational value of that phrase. Dreaming is a way of trivializing the process, the obsession that carries you ...


Article: iPhone Video Beyond Basic: FiLMiC Pro

One promise of the video-capture capabilities of the iPhone and iPad is being able to create movies without a lot of other expensive hardware. That can be shooting short movies, action clips, interviews, or even news segments. But when you need more than just the basics, turn to the app FiLMiC Pro. I write about ...


Why Is Brad Bird Awesome?

Is it because he created The Incredibles, one of the best superhero movies of all time? Or is it because his foray into live-action filmmaking, Mission: Impossible – Ghost Protocol, is the best of the series and perpetually re-watchable? Or maybe it’s because he took the tale of a rat that wanted to be a ...