Patrick Rhone: Worth a Thousand Words

iPhone 5s Camera

Patrick Rhone is spot-on in this post about the impact the camera capabilities of the iPhone 5s is going to have on the industry—the camera industry: Worth a Thousand Words. As I was following the press event, I realized that just the camera functions of the iPhone 5s are smarter than any camera I own. Patrick writes:

And, what is interesting and absolutely marvelous about what Apple is doing here is that, when approaching how to make the best camera available today (and, I feel the need to stress, not just the best phone camera), they knew that did not mean specs. That it was not about who had the most megapixels, or biggest lens, or largest sensor. They know that none of that, at the end of the day matters. What mattered, in fact, was the one thing that, in a race to equate more megapixels with “better”, even most of the camera industry had too long overlooked. Apple focussed solely on how they could use that massive and fast 64bit processor combined with industry first features and ideas to do one thing — give you the best looking photos. And, if you can get that right when you take the photo, you don’t need a bunch of software to “fix it in post”. It’s all about capture.

I wasn’t planning on buying a new iPhone this year, but the camera might just sway me. I currently use an iPhone 4S, which I bought two years ago—because of the camera.

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