A number of indie bands are turning down money from Hummer, which wants to license their songs in commercials: Bah Hummer.
“My standard line is you guys will play a hundred million gigs before you see this amount of money,” Hysen said. “Usually they come back with, ‘We’ll do anything BUT Hummer.'”
Right on. Though I have to grudgingly admit that I like the Hummer ads. They’re done by Lance Jensen at Modernista, which the article points out was responsible for using Nick Drake’s “Pink Moon” in one of my favorite commercials.
But there’s a difference between liking the creativity of their ad company, and liking the nature-destroying vehicles.