NBC has released the pilot of it’s new show Conviction at the iTunes Music Store for free. What a great way to build buzz for a show. I’m grabbing it not only because I like the idea, but because my wife is a Law & Order: SVU fan. We may have to hunker over the PowerBook to watch an episode. (Playlist: NBC show ‘Conviction’ pilot debuts on iTunes, for free.)
I’m waiting for the next thing to hit: when will a major or minor network create a series meant only for iTunes/Web/iPod? If I had my way and a bazillion dollars, I’d throw cash at Joss Whedon and the Firefly cast and continue the series online… who needs the approval of a network executive (especially a Fox exec) when you can deliver direct for free? I think a tight show could survive on episode payment schemes (maybe you sign up for a season). We’ll have to see if it appears.