Bah Hummer

A number of indie bands are turning down money from Hummer, which wants to license their songs in commercials: Bah Hummer.

“My standard line is you guys will play a hundred million gigs before you see this amount of money,” Hysen said. “Usually they come back with, ‘We’ll do anything BUT Hummer.'”

Right on. Though I have to grudgingly admit that I like the Hummer ads. They’re done by Lance Jensen at Modernista, which the article points out was responsible for using Nick Drake’s “Pink Moon” in one of my favorite commercials.

But there’s a difference between liking the creativity of their ad company, and liking the nature-destroying vehicles.

Published by Jeff Carlson

Author, photographer, and late-nighter Jeff Carlson writes for outlets such as Popular Photography, DPReview, Creative Pro, and others, and is a contributing editor for TidBITS. He is the author of Take Control of Your Digital Photos; The Photographer's Guide to Luminar AI, Take Control of Apple Watch, and Take Control of Your Digital Storage, among many other titles. View all posts by Jeff Carlson