Apple’s latest commercial is quick and fun, showing off a variety of lid stickers adorning the MacBook Air.
What caught my eye, aside from the glimpse of the old six-color Apple logo at the end, was the fact that each sticker is clearly on a different, real machine. It would have been easy for Apple to position one blank MacBook Air in front of the camera and then digitally add the stickers. But no: each sticker is affixed to a different MacBook Air. You can tell by watching the bottom edge, which shifts slightly, and also by the scratches and dings that appear on some models.
(Looks like Matthew Panzarino had the same idea, posting this a few minutes before I posted my entry; we even chose the same sticker as example.)
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