Tag: Apple


Why Do Big Magazines Hire Hacks for Big Tech Stories?

Given the many little flubs in this exclusive interview of Jonathan Ive for Time Magazine (originally published in The Sunday Times Magazine), I figured an over-the-top headline for this post was warranted. Let me set up a couple guideposts. First, getting an exclusive interview with Apple’s Vice President of Design Jonathan Ive, especially one that ...


FruitJuice and laptop battery life in my latest Seattle Times column

Does your MacBook or MacBook Pro spend most of its time plugged into a power outlet? If so, you’re not exercising the laptop’s battery enough and are reducing its lifespan. That’s even more important now that MacBook models built since 2009 include built-in batteries that are not swappable. In my latest Seattle Times column, I ...


Mysterious Mac Pro Posters

By far the most unusual thing to happen today was the surprise arrival of a package from Apple. A narrow rectangular box revealed a precisely-made tube containing four promotional posters for the company’s upcoming Mac Pro computer, plus a similar-sized sheet containing a paragraph of text. Apple does this occasionally when they want to drum ...


New Article: Four Things Apple Could Do to Improve iPhoto Right Now



The Insourcing Boom and Apple’s Influence

Charles Fishman’s excellent article “The Insourcing Boom” in The Atlantic never mentions Apple — save for one instance of “iPhone” used for its apparent sleekness — but the company’s ethos is everywhere. Fishman writes about how GE has moved manufacturing of some of its products like washing machines and refrigerators back to the United States ...