Tag: Apple

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FruitJuice and laptop battery life in my latest Seattle Times column

Does your MacBook or MacBook Pro spend most of its time plugged into a power outlet? If so, you’re not exercising the laptop’s battery enough and are reducing its lifespan. That’s even more important now that MacBook models built since 2009 include built-in batteries that are not swappable. In my latest Seattle Times column, I ...

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Mysterious Mac Pro Posters

By far the most unusual thing to happen today was the surprise arrival of a package from Apple. A narrow rectangular box revealed a precisely-made tube containing four promotional posters for the company’s upcoming Mac Pro computer, plus a similar-sized sheet containing a paragraph of text. Apple does this occasionally when they want to drum ...

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New Article: Four Things Apple Could Do to Improve iPhoto Right Now

http://www.macworld.com/article/2038415/four-things-apple-could-do-to-improve-iphoto-right-now.html

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The Insourcing Boom and Apple’s Influence

Charles Fishman’s excellent article “The Insourcing Boom” in The Atlantic never mentions Apple — save for one instance of “iPhone” used for its apparent sleekness — but the company’s ethos is everywhere. Fishman writes about how GE has moved manufacturing of some of its products like washing machines and refrigerators back to the United States ...