Tag: Apple

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Even the Gray Lady Apple-Trolls for Traffic

In the business and technology fields, people measure success in market share, in profits, and by using various metrics like customer satisfaction (“cust sat,” as Apple CEO Tim Cook has referred to it in public, which strikes me as a rare time when biz jargon has passed through the carefully scripted presentations). There must be ...

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Apple’s “Stickers” MacBook Air Commercial

Apple’s latest commercial is quick and fun, showing off a variety of lid stickers adorning the MacBook Air. What caught my eye, aside from the glimpse of the old six-color Apple logo at the end, was the fact that each sticker is clearly on a different, real machine. It would have been easy for Apple ...

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Everything Wrong with Tech Reporting in One Paragraph

At a family gathering for Father’s Day, my sister asked, “So what’s wrong with Apple?” Puzzled, I asked her to clarify, and she mentioned the occasional snarky tweet I post making fun of Apple analysts, like this one referring to last week’s 7-for-1 stock split: @jeffcarlson: Please please tell me someone wrote an article about ...

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Devil-on-the-Shoulder Look at the WWDC 2014 Keynote

[Updated in places thanks to feedback from readers, and a fresh round of caffeine since I wrote this post late last night.] I almost titled this post “The Pessimist’s Look at WWDC,” but I’m not a pessimist. I think most of what was announced by Apple at the Worldwide Developer Conference keynote is exciting and ...

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Oculus and the Facebook of Tomorrow

A few quick caveats up front: I’ve not used an Oculus Rift VR headset, and I’m not even much of a gamer anymore. I’m working on multiple projects right now and I’m sleep deprived. I’m highly caffeinated. Still, the news that Facebook is buying Oculus for $2 billion ($1.6 billion of which is Facebook stock), ...

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Why Do Big Magazines Hire Hacks for Big Tech Stories?

Given the many little flubs in this exclusive interview of Jonathan Ive for Time Magazine (originally published in The Sunday Times Magazine), I figured an over-the-top headline for this post was warranted. Let me set up a couple guideposts. First, getting an exclusive interview with Apple’s Vice President of Design Jonathan Ive, especially one that ...

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FruitJuice and laptop battery life in my latest Seattle Times column

Does your MacBook or MacBook Pro spend most of its time plugged into a power outlet? If so, you’re not exercising the laptop’s battery enough and are reducing its lifespan. That’s even more important now that MacBook models built since 2009 include built-in batteries that are not swappable. In my latest Seattle Times column, I ...

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Mysterious Mac Pro Posters

By far the most unusual thing to happen today was the surprise arrival of a package from Apple. A narrow rectangular box revealed a precisely-made tube containing four promotional posters for the company’s upcoming Mac Pro computer, plus a similar-sized sheet containing a paragraph of text. Apple does this occasionally when they want to drum ...

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New Article: Four Things Apple Could Do to Improve iPhoto Right Now

http://www.macworld.com/article/2038415/four-things-apple-could-do-to-improve-iphoto-right-now.html

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The Insourcing Boom and Apple’s Influence

Charles Fishman’s excellent article “The Insourcing Boom” in The Atlantic never mentions Apple — save for one instance of “iPhone” used for its apparent sleekness — but the company’s ethos is everywhere. Fishman writes about how GE has moved manufacturing of some of its products like washing machines and refrigerators back to the United States ...