When I saw the headline that Apple Watch sales were “down 90% from launch,” I assumed it was a poorly-researched attempt to grab attention. And guess what: it is. (Eye roll. I’m also not going to encourage their traffic with a link.)
First, Apple hasn’t released any numbers for the Watch, at all. And if Apple doesn’t release numbers, they don’t share that info with anyone—especially a company you’ve never heard of. So at best this is a guess.
Second, all sales numbers go down after a big splashy launch, particularly for a product with a lot of pent-up demand.
I like my Apple Watch, I’ve written a lot about it (including a new book, Apple Watch: A Take Control Crash Course), but I don’t expect the watch to be as big as the iPhone or iPad. The Watch is brand new, and a lot of people are waiting to see how it will shape up before they commit to buying one.
When analysts (headline-grabbers) try to spin it as some great failure, you know they’re blowing smoke out of certain orifices and calling it wisdom.
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