When I saw the headline that Apple Watch sales were “down 90% from launch,” I assumed it was a poorly-researched attempt to grab attention. And guess what: it is. (Eye roll. I’m also not going to encourage their traffic with a link.)
First, Apple hasn’t released any numbers for the Watch, at all. And if Apple doesn’t release numbers, they don’t share that info with anyone—especially a company you’ve never heard of. So at best this is a guess.
Second, all sales numbers go down after a big splashy launch, particularly for a product with a lot of pent-up demand.
I like my Apple Watch, I’ve written a lot about it (including a new book, Apple Watch: A Take Control Crash Course), but I don’t expect the watch to be as big as the iPhone or iPad. The Watch is brand new, and a lot of people are waiting to see how it will shape up before they commit to buying one.
When analysts (headline-grabbers) try to spin it as some great failure, you know they’re blowing smoke out of certain orifices and calling it wisdom.
The Macalope at Macworld and Rene Ritchie at iMore explain specifically why this report is a crock.
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