F-ISO

Two things:

1. I dig the Batman addition.

2. I’ve been writing about photography so much lately that whenever I see this model of truck, I’m momentarily confused about why ISO is important in a truck. Perhaps a lower ISO means less engine noise?

That reminds me of a story about the late Bruce Fraser. (I’ve probably mentioned this before somewhere.) I was working with Bruce, David Blatner, and Steve Roth on the first edition of Real World Adobe Photoshop. Bruce comes into the office one day and says the stress is getting to him, because he woke up, went into the bathroom, and couldn’t figure out why one of the faucets was labelled Cyan.

Published by Jeff Carlson

Author, photographer, and late-nighter Jeff Carlson writes for outlets such as Popular Photography, DPReview, Creative Pro, and others, and is a contributing editor for TidBITS. He is the author of Take Control of Your Digital Photos; The Photographer's Guide to Luminar AI, Take Control of Apple Watch, and Take Control of Your Digital Storage, among many other titles. View all posts by Jeff Carlson

One Comment

1. 

   Susan March 15, 2013 at 8:54 am

   Maybe ford will reconsider their font choice for the f-150..you are so funny.

   Reply

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