Chris Gaither at the LA Times wrote a good piece about this week’s announcement of Google Video, especially noting that anyone will be able to charge for their videos: Google Video Seeks a Bite of Apple’s Market.
I think that over time, this could be huge. After all, you’d like to make some money off of your video, right? You can submit it to Current.tv and maybe get paid for it, but they own exclusive rights while they’re evaluating it, a process that could take months. With Google Video, you set the price and Google takes a cut.
But Google is just providing the venue and the payment mechanism; the hard part, as always, will be (a) convincing people to get interested in your video, and then (b) persuade them that it’s worth paying the price you’re asking. Those two little details are what drives Hollywood studio executives into apoplectic fits.