Tag: profit


New Article: Why Apple Kept the 16 GB iPhone 6 Configuration

I’ve published an analysis at TidBITS about why Apple offers 16 GB of storage in the iPhone 6 and iPhone 6 Plus instead of 32 GB, as expected. The reason is profit, of course, but it’s not just a matter of sourcing components. The real reason is a psychological situation that makes everyone happy. Read ...